When it comes to starting a company or a blog your main marketing goal should be to build a strong brand. A strong brand will bring you legitimacy no matter how advanced your company is, build authority among your consumers, and will help make that final push from turning your leads into sales. Here are a few tips to ensure you create a strong brand and to give you an idea of what you want when building your business:
Having a good story is the best way to speak to a potential customer. Make sure you build a brand that your ideal customer can understand, want to be part of and want to support. Getting the words, descriptions and explanations just right on your website is the best way to do that! After all, what you say is basically your pitch.
Having a Niche
For any brand to succeed, it needs to have a niche. Figure out what sets your product or service apart from your competitors and make sure the literature and visuals around it are catered to just that. When you can set yourself apart from your competitors, your brand will inevitably look stronger, leaner and more influential because no one else is doing it but you.
To get just a bit more technical, when you are designing your website and preparing your marketing strategy, you want to make sure that your brand “voice” is consistent across all platforms. Your brand “voice” will help shape your company’s personality and will determine how it’s perceived. The personality of your brand is determined, in large measure, by the words you use and the captions and descriptions you write.
At Made By Kingfisher, we have an in-house team that can ensure your social and website communicate the same story by refining your words and working directly with you to understand and curate exactly what you want.
On the same note as consistency, you also want to stay visually consistent across your website and all platforms. A quality logo, a strong byline and uniformity in the color scheme will bring everything together and make the customer experience that much more exciting to build loyalty.
We can put together a brand concept for you with logo ideas, color palettes and even animation suggestions to take your company to that next level.
A strong brand should also mean a quality experience. If you’ve checked all the boxes above then consider being a thought leader in what you do! We have created strong platforms for our customers to do just that. Having a blog section on your website where you can share tips and expertise can help you get recognized as an authority in your industry.
Your brand is going to give someone that first impression, so make it a winning one! We offer a full suite of graphic design services, from logo design to a full branding guidelines.