Crafty Counsel wanted to shake up the industry with an ambitious, unique and creative platform that allowed for small 90 second clips of videos.
Crafty Counsel is the home of online video for lawyers. We focus on the needs of In House Counsel, while showcasing developments in the Law, and the practice and business of Law, across the industry as widely as possible.View website
Crafty Counsel wanted to shake up the industry with an ambitious, unique and creative platform that allowed for small 90 second clips of videos. They wanted to create a platform that put the video content first. With the videos being so short, we wanted to design a browsing experience that allowed users to pop-in and out of videos easily.
TThey wanted a site that was easy to manage, utilising services such as Vimeo to manage videos. They also needed help crafting out an art direction and style to go with in the web canvas. Without a glaring marketing competitor, we worked closely to craft out the user experience and architecture.
"Made By Kingfisher delivered a new website for an innovative business (lots of videos) with a beautiful design, on time, on budget. Responsive. Goes above and beyond. Good at anticipating issues and making practical suggestions. Creative."Benjamin White, Founder - Crafty Counsel
A instant response
The website is clean, clear, easy to use and matches it's brief. It's received fantastic feedback from the industry. Early indications show great success, 26% of the site's traffic has come from organic search, with a bounce rate of just 44%. Considering the nature of the site, we consider that a huge success. When it came to designing the website, we created a visual cohesive system that allowed us to create consistent, reusable elements that kept design consistent, cohesive and memorable. The photography, videography and whitespace all worked together to create a unique visual direction and content-led design.
We used some groundbreaking technology to make browsing the site a seamless experience, using React and Next JS to make interactions transparent and take performance to the next level.
Using React & Next JS, we built a platform that's instant with response.
The website is seamless with performance, making browsing these fantastic videos easy.
Featuring popups and clever architecture, we were able to design a brand new browsing experience.