The website we designed really delivers a perfect blend of aesthetic design with practicality in user experience.

4C stands on an international base, helping companies worldwide to transform their customer obsession. Transferring the focus from products to customers on the eyecosystem. Using their four key capabilities of design, build, learn and evolve, 4C help shape the customer company.

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We Are 4C

The Brief

We Are 4C launched a new brand, and in-line with the rebranding, wanted a website that complimented the new brand. The 4C team presented us with a very detailed brief, which made it clear on the different types of user journeys that they wanted to incorporate, whilst also highlighting their future plans of growth and expansion for the website.

Leading on from the website launch, they required ongoing maintenance and management to help implement SEO strategies and expand the websites navigation. They also required help and assistance in lead capture strategy and integration with Salesforce products such as Pardot.

The Outcome

The website we designed really delivers a perfect blend of aesthetic design with practicality in user experience. The site has been thoroughly planned top to bottom to introduce an architecture that keeps options clear and simple, without overwhelming the user. The design was crafted to use colour and whitespace to break up masses of content in a visually engaging way, without overwhelming or becoming too much.

The site also features various language variations, which integrates seamlessly both front-end and back-end. It's had over 110,000 page views with over 20,000 users since launch, with a 1.45% conversion rate in October 2017.

We Are 4C Homepage

"Made By Kingfisher have been an excellent partner, delivering a number of high quality web design projects over the last 12 months. We work with the team on a day-to-day basis, communication is quick and clear and Ryan has a great grasp of UX. I would highly recommend working with Made By Kingfisher."

Josh Bradley - CMO, We Are 4C

Project Features

Responsive Design

The website was built from the ground up, which allows for tailored optimisation for each type and size of screen.


The website is highly optimised to load as quick as it possibly can. In fact, just 36kb of CSS and 6kb of Javascript, which is pretty impressive.

Tailored Content Management

The management system allows for easy editing of all types of content, to allow the team across several office to edit content easily.