We work with clients of all shapes and sizes who have had a website and it's not worked out for one reason or another. In this post, we’re going to give you some simple tips, recommendations and showcase what practices we preach. It’ll also give you as a business some idea as to what you should be looking for.
An easy, flexible content management system
An easy to use content management system (CMS) that you’re comfortable with is an absolute must. To effectively run a digital presence, you need to be in control of your content. As the business grows and establishes itself, you may need to update content, add a new blog post and/or update imagery.
A content management system needs to be intuitive from a user point of you, but us as developers need to make sure you as the client can’t break things or do things that might harm the user interface or experience. An example of how we do this is by using editing tools like Markdown to make sure you can easily state heading choices, without all the necessary complications of choosing font size or style. It also means we keep things consistent, tested and managed - resulting in higher quality and refined websites.
Using CMS platforms like Craft CMS and Perch allow us to offer clients the very best editing, whilst giving you flexibility and choice without restriction. It allows you to even get technical if you want, easily updating page titles, meta descriptions without being it all getting too much and being intimidating.
Once the initial website build is over, clients often think it’s a matter of job done. It’s just the beginning. To properly make use of your website, it needs to be marketed and strategised in order to be effective. Some questions we often ask our clients are:
- Who your target customer?
- Digitally, how can you target that market?
- What are your ambitions for the site?
- Who are your competitors, what are their strengths and weaknesses?
These answers often give you an idea as what you need to be doing in order to effectively utilise your website. This could be utilising Facebook to push sales of a particular product, or utilising SEO to drive organic traffic to the website for a particular keyword.
We’re greatly experienced in working with international businesses on their digital strategy. Well devised campaigns can greatly increase sales and the return of investment can be unprecedented.
Performance of your website is such an underrated part of user experience as a whole. It’s often referenced in terms of SEO, but having a website that loads really quick is always going to decrease the barrier to entry and make sure your users browse your pages efficiently.
As a website content manager, you can even do things to increase performance. This could be from compressing and appropriate sizing (although more often or not this is done automatically through the management system anyway). Choosing the right host and technical setup can also reduce load times!
We tend to look at performance on a case-by-case basis. If your target market is let's say, an 'adventurer', we might say that they’re likely to use their smartphone in lower signal areas, so we can to do things to enhance the user experience. Some of the things we’ve done before are utilising service workers to deliver fantastic offline experiences.
All sites need to be regularly updated from a technical point of view, there are always improvements to be made. After a website launch, we often we monitor it’s progress, track how it’s being used and respond to them findings. This means your website is tailored to its users, optimising the user experience, providing the best possible experience to your clients.
Here at Made By Kingfisher we often recommend digital management plans to devise and implement these refinements with monthly reports and complete transparency, which can be ended at anytime.
As and editor, your job is to make a connection with your user. This form of connection can be through a Google search result meta description or a page title. A lot of the time it comes through blog posts and unique content, maybe even a page heading! It’s about creating a consistent message and knowing what is needed in where. Making sure you can control meta descriptions, page titles, share descriptions and have the flexibility to produce good engaging content will allow for engagement with your users.
We hope these tips can help you with your website and perhaps guide you into curating a better website for your business.